GECs
T-Series YBR label announces summer music launch
MUMBAI: T-Series big boss Bhushan Kumar is looking at transforming his very Indian music group, Super Cassettes into one that has international music on its roster. To achieve this goal, earlier this year, he flagged off YBR Records, headed by former Universal executive Vinay Sapru.
Since then YBR has been jetting around the world, in order to sign on artistes at various festivals and markets. And Sapru reveals that his push has been a success. “We are on the verge of doing deals with two artistes from the US, a band and a girl singer from Czechoslovakia, and an artiste from Germany,” he says.
Sapru points out that the artistes will have crossover appeal, in the sense that though they may be international in their broad approach, their music will have Indian elements built in so that it would appeal to Indian audiences. “It was earlier done with a band like Truth Hurts wherein we strung in strains like Kaliyon Ka Chaman into its track and the ploy worked like a charm,” he elucidates.
Releases under the new label are expected to debut in the summer. “We will take the 360 degree marketing approach with radio, TV, live, outdoors, digital, online – the works while promoting the albums and the artistes. We have been very successful with Himesh Reshmaiyya if you see our track record.”
Sapru, who is just back from Midem, believes that the annual music market which just concluded in Cannes a week ago is the best platform for the music trade. “We shook hands with most of our partners and the new artistes I am talking about at Midem,” he says. “We will be signing on the dotted line with them very soon.”
Kumar points out that the group is looking at tying up with an international major very soon. With Universal, Sony BMG, Virgin already entrenched in the market who could it be? Both Sapru and Kumar are not telling but when it does happen it will bring in a new sound to the Indian music market surely.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
