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T-Series crosses one billion views on YouTube
MUMBAI: T-Series, is hitting another high note. The music company has crossed an unprecedented one billion video views for their official YouTube channel.
T-Series has become the latest Indian entertainment entity to cross the coveted one billion video views on YouTube in a short span of just over two years with over 2.3 million subscribers. Just recently during the first week of February 2013, T-Series‘ channel reached over one million subscribers and continued to rise, hitting the two-million subscriber mark within the following 15 weeks, and now crossing over one billion video views on its main channel.
CMD Bhushan Kumar said, “I would like to dedicate this success to all our fans all over the world who have helped us reach this milestone. I would like to congratulate my entire in-house digital team and the YouTube team for this tremendous feat. We look forward to achieving greater heights with our dedication and passion to offer quality content and experience to our discerning consumers worldwide”.
Commenting on the milestone achieved, YouTube APAC head of music partnerships Anthony Zameczkowski said, “The Internet is the global distribution channel of the future and T-Series‘ recent momentum is a great example of how music labels are using YouTube to innovate online and find new audiences around the world.”
T-Series‘ official YouTube channel offers a wide choice of content to its discerning fans ranging from Bollywood song videos, audio juke boxes, lyrical Videos, Bollywood twisters, behind the scenes, making of films / songs / videos etc and has been consistently building up a strong community on social networks like G+, Facebook and Twitter etc.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
