iWorld
Synamedia’s Media Edge Gateway equips video service providers with the anchor for a full cloud evolution
MUMBAI: Synamedia, the world’s largest independent video software provider, has announced its Media Edge Gateway, a software-based integrated receiver/decoder (IRD) that opens new routes to monetization, software-as-a-service (SaaS)-based business models, hybrid deployments and much more.
Based on Synamedia’s award-winning virtualized Digital Content Manager (DCM) architecture and its PowerVu IRD technologies, the new Media Edge Gateway is ideal for video service providers that are deploying in hybrid environments, looking to test out new channels or launching point-in-time updates such as for natural disasters, and events. This new service enables cost-effectiveness, flexibility and adaptability in creating new application-specific edge gateways including an ATSC 3.0 receiver and SMPTE 2110 decoder with further commercial, function, positioning and form adaptations to be added in the future.
The Media Edge Gateway can reduce go-to-market schedules from weeks to mere minutes using automation, the resulting benefit of its software-based architecture . This approach creates more value for end customers while offering video service providers new monetization paths. Additionally, it enables customers to experiment or launch varying business models including SaaS options and subscription-based packages.
Synamedia’s best-of-breed management systems like the Video Network Service Manager (VSM) and PowerVu Network Control (PNC) allow for fast and accurate analytics, control, monitoring and deployment. The Media Edge Gateway further helps Synamedia customers along their journey to all-IP delivery with hybrid deployments, combining on-premise and public cloud distribution.
“Never before has there been a stronger need for cost efficient delivery of the high quality viewers expect, and never before has it been as simple to do as it is with our new Media Edge Gateway,” said Julien Signes, senior VP and GM, Video Network at Synamedia. “By adding our newest edge gateway to the mix, video service providers can truly optimize every single part of their network, and do so while being more efficient in today’s software-driven world.”
Synamedia’s video network portfolio powers premium quality broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers. Its video distribution, processing and delivery services and solutions create compelling live multi-screen experiences, enable software-defined video processing and unify operations. The award-winning portfolio also touts a cloud-ready, converged broadcast and broadband end-to-end ATSC 3.0 offering and low latency solutions for live video. Its virtualized Digital Content Manager (DCM) features live transcoding to multiple bit rates and formats, scalable video functions and best-in-class video quality all aimed to deliver infinite entertainment.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
