Firmware
Synamedia introduces Iris – a new addressable advertising solution
KOLKATA: Independent video software video provider Synamedia introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for more targeted TV advertising increases, they can use Iris to help create compelling advertising propositions that reach specific TV audience segments of any size and makeup across all services, devices and screens.
An end-to-end solution, Iris delivers faster time to value by removing the friction points that characterise piecemeal addressable advertising products. From a single platform, Iris supports unified campaign management, delivery, and measurement to multiple screens across apps and live, linear and catch-up services, overcoming one-way and hybrid broadcast/OTT challenges. This simplifies the execution for service providers and broadcasters, helping them to merchandise their inventory more efficiently while also minimizing operational costs and boosting income.
Harnessing data from multiple sources, Iris enables sophisticated audience insights and anonymised household, user and device-level profiles that can be checked against an advertiser’s desired characteristics. Combining the most effective advertising screen available with the precision of digital campaigns, Iris provides cross-platform ad measurement to exploit all forms of video inventory in a single campaign. Big brands and new advertisers can reach their target audiences cost effectively without wasting impressions, while consumers enjoy a more relevant viewing experience, and service providers and broadcasters boost income.
Synamedia has a long track record in the targeted advertising space, having worked with media and digital agencies for over ten years and collaborated with Sky on the development of the AdSmart platform.
“With Iris, the TV industry can finally combat the erosion of ad revenues to digital platforms and achieve its long-held ambition of generating new income from advanced TV advertising. Our end-to-end solution with its unified campaign management capability makes it easy for customers to drive new revenues from their inventory – even over more challenging one-way and hybrid networks – and offer established and new advertisers an alternative to the increasingly wild west world of online advertising,” Synamedia VP Advanced Advertising and Data Scott Kewley said.
Mumbai: ZEUX Innovation, a UX design and innovation firm, sets a new benchmark with the launch of its Design Leadership Workshop series for design professionals seeking to elevate their leadership skills and impact. Headquartered in Mumbai, ZEUX operates with an outcome-based focus and approach, creating frictionless digital experiences across sectors. Through its Design Leadership Workshops, the firm aims to cultivate design leadership and innovation, empowering participants with the skills and mindset to transition from executing design tasks to leading strategic initiatives.
The workshops are a call to action for UX Designers, creative directors, design managers, product designers, and founders who face challenges in clearly defining design problems, thinking strategically within the design ecosystem, communicating design ideas effectively, and embracing disruption to drive innovation. ZEUX’s initiative seeks to address these common struggles, providing professionals with the tools and insights needed to navigate and lead in the ever-evolving landscape of design.
Led by ZEUX Innovation co-founder Saurabh Gupta and an expert in UX design and innovation, the workshops are generating a strong interest. An alumnus of the National Institute of Design, Saurabh has trained more than 8,000 people across the globe. With over twenty years of experience, he conducts workshops to develop design leadership and innovation, introducing participants to his ABCD framework: Articulating the problem, Big-picture thinking, Clear communication, and Delivering disruption. Leveraging his long track record of providing successful UX solutions for both startups and Fortune 500 businesses, he is a renowned mentor for aspiring leaders owing to his experience in effortlessly integrating design and innovation into company culture.
The workshops maintain a limited capacity of 26 participants per session to ensure an interactive and immersive experience. This approach attracted design professionals from diverse backgrounds, including UX, Product, and Visual Design, as well as, founders and project leaders seeking to enhance their design leadership capabilities.
Reflecting on the success of the UX design workshops, Saurabh Gupta expressed “We are thrilled by the overwhelming success of our Design Leadership Workshop. It underscores the growing demand for strategic design leadership skills in today’s competitive landscape. Our commitment to fostering design excellence and innovation remains unwavering. We are expanding our workshop series to meet the needs of design professionals seeking to drive meaningful change through design.”
These workshops have received overwhelmingly positive feedback from participants, who commended the sessions for their insightful content and practical applicability. The attendees found immense value in the program’s practical framework and fresh perspectives on problem definition in design, strategic thinking, communication clarity enhancement, and leveraging disruption for innovation and growth.
In response to participant requests for a more comprehensive program, ZEUX is also exploring the possibility of introducing a multi-day residential certificate program. This extended format would enable a deeper exploration of key concepts and foster stronger connections among participants.
Sharing his experience, Capgemini a UX design manager Sandesh Mandlik, expressed gratitude for the exceptional workshop, highlighting its enlightening presentation and the blend of theory and practical exercises. Karthik Chaganty, a senior design specialist at Dream 11, found the curriculum inspiring, with relevant lectures and engaging activities driving home the concepts. Nandini Bhosale, UI/UX designer, TCS, shared that as a young designer, hearing Saurabh decode the mindset and perspective required for leadership was invaluable. She noted that the workshop advanced her career by 2-3 years. Khushboo Shah, founder of Studio Juxta, found the sessions insightful, covering overlooked UX aspects with simplified topics, and expressed excitement to implement the knowledge gained in their design process. Overall, the workshop provided a comprehensive and immersive learning experience, leaving attendees eager to apply their learnings.
ZEUX Innovation remains steadfast in its dedication to fostering design excellence and innovation. With plans to deliver unique and practical content in an engaging format, ZEUX aims to further solidify its position as a leader in equipping designers with the skills and perspectives necessary for driving meaningful change through design.
