IPTV
Synamedia acquires Utelly to boost Synamedia Go’s content discovery capabilities
Mumbai: World’s largest independent video software provider Synamedia has announced the acquisition of Utelly, a UK-based privately-owned content discovery platform provider.
As a part of this deal, Synamedia has acquired the company with products targeted at the entertainment industry. Its offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine.
Utelly’s solution simplifies the complexity of users’ content discovery across TV channels, demand and multiple streaming services. Its SaaS-based technology is already pre-integrated with the Synamedia Go video platform and will now be embedded in the Go.
Aggregate add-on pack to solve one of the major challenges that viewers face such as finding content across TV and apps on any screen. Utelly’s technology achieves this through metadata aggregation, intelligent asset linking, AI and machine learning.
Utelly aggregates data in real-time from multiple metadata providers – pre-integrated with Gracenote, TiVo, IMDB, Netflix and fifty other platforms. By unifying data and using AI to enrich sparse data sets, Utelly provides customers with search and recommendations that enhance viewers’ content discovery experiences. The result is an increase in customers’ Net Promoter Score (NPS), subscriber retention, and ARPU.
This acquisition strengthens the Synamedia Go offering and underlines a new phase of investment in Synamedia’s portfolio of SaaS streaming solutions which also includes Synamedia Clarissa, Synamedia Iris, VIVID Workflow as a Service, and Synamedia OTT ServiceGuard.
Speaking of this development, Synamedia CEO Paul Segre said, “Every day we hear from customers that metadata aggregation is an obstacle that is negatively impacting viewer engagement. Utelly was ahead of the curve in recognizing this and developing a SaaS solution that enables end-users to find content across aggregated TV and video services. Its AI-powered solution eliminates the complexity of combining data from multiple metadata providers and is a great addition to our Synamedia Go streaming platform.”
Utelly founder and CEO Romain Eude commented, “This acquisition is testament to the hard work and ingenuity of our tight-knit team of developers who have put Utelly on the map. We look forward to the next step in Utelly’s journey as we become part of the Synamedia family and embrace the new opportunities on a global scale.”
Swift TV, India’s rapidly growing Free Ad-Supported Streaming Television (FAST) platform, has partnered with Hoichoi, the leading destination for Bengali and Hindi entertainment, to deliver premium regional content absolutely free.
With 800K+ downloads and 130+ live channels in 12+ languages, Swift TV offers an extensive catalog of movies, shows, and live entertainment. This collaboration brings Hoichoi’s acclaimed Bengali and Hindi originals, movies, and series directly to the Swift TV app, at no extra cost.
A major highlight is the exclusive Hoichoi Live Channels—a first-of-its-kind innovation in FAST streaming. The Bengali Hoichoi Live Channel is available internationally (except India), while the Hindi channel is accessible worldwide, including India. This positions Swift TV as the go-to destination for regional entertainment across India, the US, and Canada.
“We’re thrilled to bring Hoichoi’s exceptional content to our audiences,” said a Swift TV spokesperson. “Our bespoke Hoichoi Live Channels set new benchmarks for free, high-quality regional entertainment.”
For Hoichoi, the partnership opens doors to the FAST ecosystem, expanding its reach beyond SVOD audiences while staying true to its mission of celebrating Bengali narratives.
With top partners like Viacom18, Zee, Pitaara, Republic TV, and Bloomberg Originals, Swift TV continues to strengthen its premium content lineup.
Download the Swift TV app today Swift Tv and enjoy Hoichoi’s world-class Bengali and Hindi entertainment—free, accessible, and tailored for every mood, in your language, on your terms.
