iWorld
Swift TV Teams Up with Viacom18, Bloomberg, India TV and SoFast to Transform India’s Free Streaming TV Scene with 100+ Channels
MUMBAI: Swift TV has hit a major milestone in India’s streaming space, expanding its platform to feature top-tier channels like Viacom18, Bloomberg, India TV, and more. As one of the fastest-growing free entertainment platforms in the country, Swift TV now offers over 100 live channels-cementing its status as a key player in the ad-supported streaming industry.
By forging partnerships with major content providers, including Viacom18, India TV, SoFast, and Bloomberg, the platform is shaping up to be a go-to destination for viewers looking for premium, diverse content—without the burden of subscription fees.
A Growing Powerhouse Backed by Industry Leaders
Swift TV’s rapid expansion is fueled by collaborations with some of the biggest names in entertainment and news. Viacom18 brings a range of popular TV content, from MTV’s reality show to the renowned Coke Studio. India TV strengthens the news segment with in-depth, 360-degree coverage. Meanwhile, SoFast, a rising player in the global FAST (Free Ad-Supported Streaming TV) industry, enhances content variety, and Bloomberg ensures access to high-quality financial and business news.
A Unique Content Library That Sets It Apart
What makes Swift TV stand out is its dynamic mix of content that goes beyond conventional TV channels. The platform features exclusive, self-created channels tailored to modern viewers, including dedicated E-sports channels for gaming enthusiasts, History Connect for compelling historical narratives, and a variety of podcasts covering interviews and financial education.
In addition, collaborations with digital content creators like FilterCopy bring fresh, relatable entertainment to the FAST channel lineup, making Swift TV’s content library one-of-a-kind in the market.
Bringing the Experience to Bigger Screens with a New CTV App
To meet the growing demand for Connected TV (CTV) content, Swift TV is launching its own CTV app this February. This move will bring its extensive channel lineup to smart TVs, offering users an enhanced viewing experience on larger screens. With the increasing adoption of CTVs, this expansion positions Swift TV as an even more appealing choice for those seeking free, high-quality entertainment.
A Rapidly Growing User Base
Since its launch, Swift TV has quickly gained traction, attracting over 500,000 active users. This surge in popularity highlights the strong demand for free, high-quality entertainment in a market dominated by subscription-based OTT platforms. The ad-supported model allows users to enjoy premium content without any fees, making Swift TV a strong contender in India’s competitive streaming landscape.
What’s Next? Bold Plans for the Future
Swift TV has ambitious plans to further expand its content offerings. Next month, the platform will introduce 8-10 new specialized podcast channels, catering to a range of interests. Additionally, strategic talks are in progress with leading OTT platforms to bring exclusive FAST channels, offering even more premium content to viewers.
Recognizing the growing appetite for international entertainment, Swift TV is also working on launching dedicated channels for K-dramas and C-dramas, ensuring global content is easily accessible to Indian audiences.
With its aggressive expansion strategy, commitment to diverse content, and user-friendly approach—all without subscription costs—Swift TV is well on its way to becoming a powerhouse in India’s streaming industry.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
