iWorld
Swift TV partners with JioStar to strengthen Content Portfolio with the Launch of Fully Faltoo and KaanPhod Music Channels
MUMBAI: Swift TV, one of India’s fastest-growing Free Ad-Supported Streaming Television (FAST) platforms, has further expanded its content offering with the launch of two dynamic new channels — Fully Faltoo and KaanPhod Music.
With this addition, Swift TV reinforces its commitment to providing a comprehensive and diverse entertainment experience, offering premium content free of cost to viewers across smartphones, Smart TVs, Fire Stick, and other connected devices.
Fully Faltoo, a brand under the JioStar umbrella, brings an exciting lineup of reality shows, comedy content, and youth-focused entertainment with shows like Roadies and Splitsvilla, Known for its distinct, vibrant tone, the channel is designed to cater to audiences seeking light-hearted and engaging content.
KaanPhod Music emerges as a fresh destination for India’s growing indie music scene. With a strong focus on original music, emerging artists, and independent voices with the catalogue of Coke Studio and MTV Hustle, Kaan Phod Music adds a new dimension to Swift TV’s music offering, appealing to an evolving audience looking for diverse soundscapes beyond mainstream tracks.
As part of the launch initiative, Swift TV collaborated with popular youth icon Rannvijay Singha for a digital campaign, where he introduced the platform’s offerings in a fun, relatable reel — highlighting Swift TV’s promise of free, seamless entertainment anytime, anywhere.
Speaking on the new additions, Adarsh Chauhan, Head of Marketing at Swift TV, said, “We are pleased to welcome Fully Faltoo and Kaan Phod Music to the Swift TV platform. These channels not only enhance the variety and depth of our content library but also align with our vision of democratizing high-quality entertainment by making it accessible to all, without any subscription costs.”
Swift TV now offers users access to 100+ live channels across genres including news, movies, sports, reality shows, music, and kids’ entertainment — continuing its journey of redefining the free streaming experience in India.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
