Music and Youth
Sweet music for ‘etc’
The Seven of the top 10 programmes among the music based channels are blaring from the stables of etc, a company press release said on Thursday.
According to INTAM reports for the period 19 February to 25 February in all India 4+ Cable & Satellite (C&S) homes, the shows of etc have superior channel share compared to other music based channels. Bhakti Sangeet – a compilation of religious songs – on etc tops the table with a channel share of 1.45. Bhakti Sangeet is telecast every day at 7.30 am.
Rounding up the top 5 are another four etc programs – Mix Masala, Bhakti Sudha, Bollywood Bazaar and Pop Unlimited, the release says. MTV’s Cinemascope comes at No. 6. This is followed by Once More (etc), Geet Gata Chal (etc), Just request (B4U) and Baar Baar Dekho (MTV), it further adds.
In 15-minute day-part reach category etc’s reach is 5.62, followed by MTV (4.7), B4U (3.21), Channel [V] (2.88) and ZEE Music (2.7), the release goes on to say.
Talking about etc’s lead, Pradeep Dixit, CEO etc says: “The recent figures of INTAM prove the fact that whether it is film music, pop numbers or religious songs, it’s pure unadulterated music that has more takers than mindless shows with VeeJays babbling about everything but the music. Bhakti Sudha and Mix Masala – the top grossers are music compilation of sensible and good music.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
