Music and Youth
Sweet music for ‘etc’
The Seven of the top 10 programmes among the music based channels are blaring from the stables of etc, a company press release said on Thursday.
According to INTAM reports for the period 19 February to 25 February in all India 4+ Cable & Satellite (C&S) homes, the shows of etc have superior channel share compared to other music based channels. Bhakti Sangeet – a compilation of religious songs – on etc tops the table with a channel share of 1.45. Bhakti Sangeet is telecast every day at 7.30 am.
Rounding up the top 5 are another four etc programs – Mix Masala, Bhakti Sudha, Bollywood Bazaar and Pop Unlimited, the release says. MTV’s Cinemascope comes at No. 6. This is followed by Once More (etc), Geet Gata Chal (etc), Just request (B4U) and Baar Baar Dekho (MTV), it further adds.
In 15-minute day-part reach category etc’s reach is 5.62, followed by MTV (4.7), B4U (3.21), Channel [V] (2.88) and ZEE Music (2.7), the release goes on to say.
Talking about etc’s lead, Pradeep Dixit, CEO etc says: “The recent figures of INTAM prove the fact that whether it is film music, pop numbers or religious songs, it’s pure unadulterated music that has more takers than mindless shows with VeeJays babbling about everything but the music. Bhakti Sudha and Mix Masala – the top grossers are music compilation of sensible and good music.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
