Mythological
Swastik Productions ventures into branded spiritual content with Rudralife
MUMBAI : Swastik Productions, known for its grand historical and cultural narratives, is expanding into branded content with a dedicated focus on spirituality. This new initiative aims to collaborate with brands to create engaging and meaningful storytelling that resonates with contemporary audiences.
Marking its entry into this space, Swastik Productions has partnered with Rudralife, a leading name in Nepali Rudraksh, to launch Rudraksh: Shakti, Bhakti, Vigyan a unique series exploring the spiritual and scientific significance of Rudraksh. Premiering on Swastik Productions’ youtube channel from 20 February 2025, the series seeks to connect India’s youth and spiritual seekers with the country’s rich cultural heritage.
Swastik Productions founder & CEO Siddharth Kumar Tewary highlighted,”We are moving beyond traditional storytelling to blend ancient wisdom with modern narratives. This collaboration with Rudralife is a step towards crafting impactful content that informs, inspires, and enhances brand engagement.”
Rudralife founder Tanay Seetha added,”Rudraksh carries profound spiritual and cultural significance. Through Swastik Productions’ storytelling expertise, we aim to highlight its relevance in both historical and contemporary contexts.”
Swastik Productions head of digital monetisation & brand partnerships Jitendra Joshi emphasised the power of storytelling in brand communication, “Branded content drives stronger recall than traditional advertising. Our approach ensures brands are seamlessly integrated into compelling narratives rather than just being sponsors.”
Hosted by actor Ram Yashwardhan, known for his role as Lord Shiva in Shiv Shakti: Tap Tyaag Taandav, the series arrives at a time when Gen Z is increasingly drawn to spirituality. Studies indicate that 62 per cent of Gen Z seek spiritual clarity, while 70 per cent find confidence through prayer. This collaboration aims to meet their growing interest in India’s cultural roots, offering insightful content that bridges tradition and modernity.
MUMBAI: Collective Artists Network is stepping boldly into the past to shape the future of Indian storytelling. The company has announced HistoryVerse, a sweeping new content slate dedicated to retelling India’s rich historical and mythological legacy for contemporary audiences.
Launched under the newly formed Collective Studios, the slate features eight history-inspired titles across theatrical films and web series, making it the largest such lineup announced in India to date. The stories draw inspiration from figures and traditions that have shaped the subcontinent for centuries, including Hanuman, Krishna, Shiva, Shivaji, Durga, Kali and Swami Samarth.
The already released Mahabharat series acts as the foundation stone for HistoryVerse, offering a glimpse into how deeply rooted narratives can be retold with scale, polish and a modern storytelling lens. Building on that momentum, three of the newly announced projects are being developed as feature films, while two will take the form of web series. More titles are already in various stages of development.
Collective says the focus is on detail and immersion at every step, from research and writing to visual design, aiming to make these stories feel expansive yet accessible, even for viewers who may not usually gravitate towards historical content.
Announcing the slate, Collective Artists Network founder and group CEO Vijay Subramaniam, said India’s folklore remains one of the country’s most underleveraged creative assets. “These stories sit at the heart of our culture and deserve to travel the world,” he said. “HistoryVerse is not just about films and series. It is about building an ecosystem of experiences, consumer brands and gaming that allows audiences to engage with these narratives in many ways.”
With HistoryVerse, Collective Studios is positioning itself for the long haul, betting that India’s oldest stories, told with contemporary craft, still have plenty of new ground to cover.
