Ad agencies
SW Network expands with SW Growth Labs, focused on data-driven brand growth
MUMBAI : SW Network has launched SW Growth Labs, a dynamic new vertical dedicated to performance marketing, media buying, and strategic brand growth. Built to drive measurable ROI, SW Growth Labs offers cutting-edge solutions in analytics, SEO, website development, and D2C scaling, empowering brands to thrive in an ever-evolving digital landscape.
For nearly a decade, SW Network has built a reputation for branding, lead generation, and media buying. The launch of SW Growth Labs strengthens its capabilities, offering a data-driven, results-oriented approach that blends creativity with precision to drive sustainable success.
Speaking on the launch, SW Network co-founder Raghav Bagai said, “SW Growth Labs is an extension of our commitment to integrated marketing solutions. By combining performance-driven strategies with our expertise in creative media, we aim to take brand growth to new heights.”
SW Network co-founder Pranav Agarwal highlighted the agency’s evolution, stating, “This isn’t just an expansion—it’s the next step in our journey. SW Growth Labs will focus on high-impact, ROI-driven campaigns with a strong emphasis on D2C growth, lead generation, and digital excellence.”
SW Growth Labs director Shlok Hari emphasised the vertical’s role in tactical media buying, marketplace expansion, and advanced analytics, adding, “We are here to push boundaries while maintaining transparency and innovation at our core.”
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
