GECs
Sushma for ceiling on entertainment tax
The lack of standardisation of entertainment tax as applied in various parts of the country has been a sore point for a long time now. This looks set to change if information and broadcasting minister Sushma Swaraj is to be believed.
“The government is keen to bring about a rationalisation of entertainment tax,” Swaraj told the Economic Times on Friday.
If what she says comes true it will be welcomed with relief in the film industry especially which has been asking for precisely this for a number of years now. Entertainment tax ranges from around 14 per cent to more than 100 per depending on the state. In India, entertainment tax is a state subject which is why rates vary from state to state.
Swaraj said the issue would be high on the agenda of the state information ministers conference being held in the capital on Sunday. Swaraj said the Central government would try to bring about a consensus among states for putting in place a ceiling for entertainment tax.
While cinema has been at the centre of the debate about entertainment tax, the cable industry would be also very interested in the developments because they have also been raising similar arguments.
Cable operators have been up in arms in the western state of Maharashtra for a year now following the doubling of entertainment tax there to 30 per cent last year.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
