iWorld
Supriyo Banerji moves to JioStar Digital (entertainment) as vertical head (LCS)
MUMBAI: Until December 2024 Supriyo Banerj was selling air time for the entertainment component of JioCinema as the national vertical head. Came January 2025, he moved to JioStar Digital (entertainment) as the vertical head (LCS), following a reshuffling of resources between Disney Star and Viacom18 after the merger.
Banerji’s experience spans over 15 years, with a proven track record of leading high-performance sales teams, driving business growth, and delivering revenue results. Prior to joining Star India, Banerji held key roles at Viacom18 Media Private Limited, Zee Entertainment Enterprise Ltd., Star India, and Radio Mirchi.
As vertical head (LCS) – Jiostar Digital (Entertainment), Banerji will be responsible for driving brand growth, building relationships with key stakeholders, and developing content-driven solutions. With his expertise in campaign management and team leadership, Banerji will play a crucial role in shaping JioStar’s digital entertainment strategy.
Banerji holds a PGDIB from Symbiosis Institute of Management Studies and has a strong background in sales, advertising, and solution selling. His passion for big-picture thinking and collaborative leadership will be valuable assets to the JioStar India team.
Banerji’s appointment became effective January 2025, and he is based in Gurugram, Haryana.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
