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Supriya Goswami appointed global head of marketing at Whatfix
MUMBAI: Asterix and Obelix and the Gauls would have loved her company’s name, considering most of their names ended with an x in the comic book we have all loved for many years.
Marketing veteran Supriya Goswami with a track record in driving growth and shaping product strategies, has been elevated as global head of marketing at Whatfix, a company that’s based in San Francisco, Bay Area and has a unique digital adoption platform.
With over 20 years of experience spanning marketing, product leadership, and HR, Goswami is poised to lead Whatfix’s global marketing efforts and drive its continued success in the B2B SaaS space. Goswami’s career spans diverse industries, from SaaS to HR consulting, where she consistently demonstrated her ability to lead cross-functional teams and drive success in high-growth environments. Her leadership philosophy is rooted in strategic collaboration, innovation, and hands-on execution.
Goswami joined Whatfix in 2020 as head of product marketing, where she has been instrumental in scaling the company. Known for her expertise in GTM strategies, product marketing, competitive intelligence, and brand building, she has built and led high-performing teams while driving collaboration with sales and product leadership to maximise revenue opportunities.
In her expanded role as global head of marketing, Goswami will continue to leverage her deep expertise in areas such as value engineering, customer marketing, pricing and packaging, sales enablement, and analyst relations to accelerate growth and enhance the Whatfix brand on a global scale.
Before joining Whatfix, Goswami held several leadership roles that cemented her reputation as a strategic thinker and marketing innovator:
* InMobi (2015–2020): As VP & global head of marketing, Goswami led a global marketing team, developed product marketing strategies, and enhanced brand awareness. She also served as head of marketing for North America and marketing director for APAC, the Middle East, and India, contributing significantly to InMobi’s market growth.
* Adobe Systems (2010–2013): Managed HR for a 1,000-member technology organization, overseeing talent development and performance management.
* Aon (2005–2010): Led talent and organization consulting projects across Asia and the Middle East, managing key accounts and driving growth in leadership consulting.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
