GECs
Sun’s longest running soap ‘Metty Oli’ to end on 17 June
MUMBAI: Metty Oli, Sun TV’s longest running daily soap, is coming to an end. The soap will air its final episode on 17 June.
Metty Oli has consistently been Tamil television’s top grosser in Television Rating Points (TRPs) since a long time. The soap, produced by Cine Times, had a run of 810 episodes. The other Sun TV soap Chitti, which was also a phenomenal hit, had run 488 episodes.
Indian television’s longest running soap and the top grosser for Star, Kyunki Saas Bhi Kabhi Bahu Thi, has already crossed 1000 episodes.
Confirms New Age Entertainment founder-promoter Suresh Iyer, “Metty Oli will end on 17 June.” New Age Entertainment had the marketing rights to Metty Oli.
Replacing Metty Oli in the 9 pm slot will be another Cine Times production – Muhurtham. The family drama will kick off on 20 June, Monday. New Age Entertainment has bagged the marketing rights for the new show Muhurtham as well. The company is currently producing two daily soaps for Sun Network.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
