iWorld
Sunil Raina calls the shots as new managing director at Lava International
MUMBAI: Sunil Raina has officially taken the reins as managing director at Lava International, stepping into the hot seat after a stellar 15-year rise through the ranks at the homegrown mobile brand.
From leading marketing at Xolo to steering strategy as president and business head, and most recently serving as executive director, Raina has been the driving force behind Lava’s brand identity, market expansion, and product innovation over the years.
His journey with the company began in 2010 as chief marketing officer, and since then, he’s been pivotal in Lava’s evolution from an emerging player to a Make in India torchbearer.
With earlier stints at Telenor, Reliance Communications, Airtel, and Tata Teleservices, Raina’s telecom roots run deep. His marketing chops and GTM savvy are expected to play a key role as Lava navigates India’s fiercely competitive smartphone battleground.
Industry insiders say Raina’s elevation signals a renewed push for domestic dominance and global ambition, as the brand looks to consolidate its positioning against Chinese rivals and double down on manufacturing, design, and distribution.
As the handset wars heat up, all eyes are on how Lava’s homegrown hero plans to dial up growth—and ring in a fresh era of desi disruption.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
