GECs
Sudarshan TV launches on INSAT 4A
MUMBAI: Sudarshan TV has been granted the go ahead by the Information and Broadcasting ministry to launch its 24 hour news and current affairs channel.
In 2006, Sudarshan TV was granted permission to air its news channel. Since certain provisional regulations were yet to be completed the channel roped in an international satellite 3 Thaicom for its distribution and telecast. The channel was launched on a relatively small scale.
An official statement claims that despite the limited base, the channel has managed to set up a strong network of journalists and bureaus across the country. The channel has also set up a few international bureaus.
The Information and Broadcasting ministry on 8 February took into account the progress of the channel and has now permitted it to telecast 24 / 7. The medium of communication is Hindi and the official Sudarshan TV website claims that it is India’s first ‘social-patriotic Hindi Satellite TV channel with the prime aim of covering the Deo, Desh, and Dharma (God, country and religion).The emphasis of the channel is clearly on projecting India as a art, cultural ,historical and socio-religious destination.
The channel is now available through the Indian government’s ISRO INSAT 4A satellite. Currently the channel is free to air.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
