iWorld
Subex unveils brand refresh to mark AI pivot
ANGALORE: Subex is getting a makeover. The Bangalore-based telecom software company unveiled a refreshed brand identity on Tuesday, keeping its name but overhauling everything else as it stakes a claim to leadership in AI-powered telecommunications.
The rebrand introduces a new logo symbolising what the company calls “the convergence of business and technology,” alongside a modern visual system designed to project clarity, precision and innovation. But the cosmetic changes mask a deeper strategic shift: Subex is positioning itself as an AI-native player in an industry racing to automate everything from fraud detection to customer experience.
“This refreshed identity marks the start of Subex’s future-facing journey,” said managing director and chief executive Nisha Dutt. “We are bringing an AI-native portfolio to the market, anchored in our deep telecom domain knowledge. It is a bold reset that positions us to lead the next wave of intelligence-driven networks.”
The company has anchored its new brand around three pillars: fearless, seamless and fraud-free. The pitch to telecom operators is straightforward—Subex’s AI tools will help them launch new offerings confidently, manage business-to-business-to-consumer relationships without friction, and detect fraud across every digital touchpoint.
Founded in 1994, Subex has spent three decades helping communications service providers maximise revenue and profitability through business assurance, fraud management and partner ecosystem management. The company now powers over 300 installations across more than 100 countries.
For Subex, the rebrand isn’t just about looking modern—it’s about signalling a transformation from revenue protection specialist to AI-first platform player. Whether telecom operators buy the pitch will determine if the new logo translates into new business
iWorld
OneOTT partners with UP govt for Project GANGA broadband rollout
Initiative to connect 2M plus households, empower 8,000–10,000 entrepreneurs in 2–3 years.
MUMBAI: Uttar Pradesh just got a digital Ganga flow because when broadband meets ambition, even villages start streaming faster than city traffic. OneOTT Intertainment Ltd. (OIL), the broadband arm of Hinduja Global Solutions (HGS) under the Hinduja Group, has signed a Memorandum of Understanding with the State Transformation Commission (STC), Government of Uttar Pradesh, for Project GANGA (Government Assisted Network for Growth & Advancement).
The MoU, signed on 7 March 2026 in the presence of Uttar Pradesh Finance & Parliamentary Affairs Minister Suresh Kumar Khanna, aims to empower 8,000–10,000 local entrepreneurs at the Nyaya Panchayat level as independent Digital Service Providers (DSPs). A significant number of these DSPs are expected to be women. The initiative will deliver high-speed broadband to over 2 million households in the next 2–3 years and create direct and indirect employment for more than 100,000 individuals.
Project GANGA will support government priorities in digital education, healthcare and public services while enabling MSMEs and enterprises with reliable connectivity. DSPs will receive structured training, financing assistance, network build-out support and technology enablement.
STC CEO Manoj Kumar Singh said, “Project GANGA is a significant step toward expanding inclusive digital infrastructure in Uttar Pradesh. By empowering local entrepreneurs, the program will strengthen service delivery and ensure affordable digital access for underserved communities.”
OIL, MD & CEO and HGS whole-time director Vynsley Fernandes added, “This initiative reflects our long-term commitment to enabling digital access and economic opportunity at scale. Project GANGA is structured as a multi-year program focused on entrepreneur onboarding, network deployment and workforce development.”
OIL brings execution strength backed by HGS and NXTDIGITAL’s national footprint, which already connects over 5 million homes across more than 4,500 pin codes in 1,500 cities and towns through 15,000 plus franchise partners and over 2 lakh kilometres of fibre infrastructure. The ecosystem will support broadband, IPTV, OTT, CCTV, satellite internet and cybersecurity solutions for households, businesses and public institutions.
In a state racing toward digital inclusion, Project GANGA isn’t just laying cables, it’s laying the foundation for millions to connect, learn, heal and earn, one Nyaya Panchayat at a time.
