iWorld
Sub Rs 3K LYF 4G smartphones
MUMBAI: Bringing Mukesh Ambani’s vision of digitising the entire country to get its people to use the internet a step closer to fruition, LYF Smartphone+, the True 4G smartphone brand from Reliance Retail, has pushed the envelope of affordability in the Indian smartphone space by announcing a very aggressive price of Rs. 2999 on four of its Flame models – Flame 3, Flame 4, Flame 5 and Flame 6. This move also resonates with the Prime Minister Narendra Modi’s vision of a digitally-connected India says a Reliance Retail press release.
The Indian device ecosystem always featured a clear line of distinction between smartphone users and featurephone users with price acting as a major barrier. With the introduction of 4G smartphones at a price which rivals that of featurephones, LYF has made it easy for featurephone users to upgrade to smartphones.
Like all LYF devices, the Flame series too offers smartphones equipped with VoLTE, or voice over LTE — a technology that enables the device to provide advanced features such as faster call setup, high-definition (HD) voice and video calling, seamless switching between voice and video calls and multi-party conferencing on a 4G LTE network.
The dual-SIM slots, a characteristic feature of every Flame phone, allow users to simultaneously use a 4G SIM in either of the slots. Further, all LYF devices come with a free Jio preview offer, under which every user buying a LYF phone gets access to the entire range of Jio services, Flame series provides a platform for users to migrate from older networks such as 2G or 3G to the more advanced 4G ecosystem. In addition to this, Flame series also offer smart aesthetic features and superior hardware technology claims the Reliance Retail release.
With all the models being equipped with a primary camera and also a front camera, or a selfie-shooter, Flame series allows users to shoot images of all types with a range of photography features such as HDR, panorama, face detection, smile shutter, burst mode, slow motion video, metering, white balance, anti-banding and ISO.
Will the competition, especially the Chinese smartphone manufacturers for whom India is a focus market, react with aggressive price points? Only time can tell. The Indian consumer will definitely benefit with lower priced smartphones, bringing closer the mission of Indian political and industry leaders to have every Indian connected.
Also read:
Reliance Retail launches LYF Wind 5 smartphone
Reliance Jio’s mid-segment LYF Water 5 smartphone launches on Amazon
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
