e-commerce
Streambox Media signs Blooprint Ecommerce Consulting for next thrust
MUMBAI: When you are trying to disrupt the market, you have to get the best having your back. And that’s something Streambox Media founder Anuj Gandhi and Micromax Informatics founder Rahul Sharma believe in. The duo has launched the subscription-based Dor brand of TVs which they are selling at extremely affordable prices. They began by porting their TVs for sale just on the Flipkart ecommerce site. The stock got sold out quickly. As did the next batch..
Now they are getting ready to get Dor TV on to other ecommerce platforms like Amazon, and possibly going forward even on to TataCliq, AJio, Meesho, Croma and what have you.
That’s probably why they have brought on board ecommerce growth catalyst BPECOM Connsulting (Blooprint Ecommerce Consulting) which is run by former Flipkart employees or Flipsters as they call themselves and founded by Prakash Maharaj and Ajay Maharaj.
Blooprint Consulting uses advanced analytics and industry insights to strategise in services such as building brands, customer shopping experience, merchandising, improving brand profitability, account management, category management, and digital marketing – basically the full Monty to help brands scale online on various platforms without investing in all the people to manage them. The company has worked with brands like Urban Armor Gear, Kikgerm, Natures-Island, Raegr, among many others.
Says Prakash: “We can’t wait to bring our expertise in digital strategy and brand growth to help Dor TV amplify its online presence, engage a wider audience, and accelerate its journey to new heights. Excited to drive innovation together and redefine India’s entertainment landscape.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
