News Broadcasting
STBs moving fast in Mumbai, Delhi
MUMBAI: Multi-system operators (MSOs) have in store 200,000 set-top boxes (STBs) and orders have been placed for importing more to meet the growing demand from consumers, the Telecom Regulatory Authority of India (Trai) chairman Nripendra Misra tells Indiantelevision.com.
The offtake of STBs has been slow in Kolkata while there seems to be a healthy demand in Mumbai and Delhi, he adds. MSOs have seeded 135,000 boxes in Mumbai, 105,000 in Delhi and only 24,000 in Kolkata.
“Kolkata is slow to take off and our feedback is that most of the consumers are opting for free-to-air (FTA) package at this stage. But overall Cas (conditional access system) is getting accepted by the consumers,” says Misra.
Mumbai with 130,000 has the maximum number of STBs in stock while Delhi has 55,000 and Kolkata 20,000. But the major MSOs like Incablenet, Hathway Cable & Datacom and Wire & Wireless India Ltd (WWIL), who are operating in multiple cities, have no problems in shifting the boxes according to the consumer requirement.
Misra admits, though, that there are “reports of shortages in some pockets.” Consumers falling under the Cas areas did not order for the boxes earlier and there is a rush only after Cas got implemented which has led to this current situation, he clarifies.
The cable & broadcast regulator has called for a meeting with the MSOs on Friday to take stock of the Cas situation. The Trai will be sending teams to Mumbai, Delhi and Kolkata from Monday to make spot assessments, Misra says.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
