iWorld
Star’s ‘Mauka’ campaign drives YouTube’s views in Q1
MUMBAI: With a whopping 10 million views, Star India’s ‘Mauka Mauka’ ad campaign for the ICC Cricket World Cup earlier this year, has been the second most watched campaign in the first quarter of 2015 on the video platform YouTube.
The campaign comes second only to Gillette’s ‘the best a fan can get’ ad campaign.
The ICC Cricket World Cup 2015 was a money raker in Q1 2015 as advertisers flocked to the tournament. With India’s stupendous performance throughout the World Cup, it was indeed one of the most important moments of the year. However, a lot has also changed since the last edition of the World Cup in 2011. For example, there are more users now on the Internet, social media commentary drives live entertainment and the match is played both on field and off the field across the Internet. Keeping the third reason in mind, YouTube India came up with the top trending ads of Q1 and cricket was the flavor of the quarter.
A number of users lapped up campaigns built around the gentleman’s game. With the UGC around Mauka Mauka garnering a total of 10 million views only went on to prove the power of YouTube as a platform that can amplify the reach of a campaign through endemic content.
The third campaign making it to the list was the Boost Cricket Anthem – Hey Champion, Stay Champion. The fourth in the list is the innovative #LiveItAbhi campaign undertaken by FMCG brand Pepsi.
Ranbir Kapoor and Saavn Cricket World Cup 2015 ad featured on Valentine’s Day came in fifth followed by Pidilite. The Sony Bravia TVC called The Most Colourful Cricket Experience stood at the seventh spot while Cricket Face Paint campaign by Google+ took the eighth spot.
The #YehGameHiHaiTasteKa brand campaign by Lays was at the ninth spot while the tenth spot was taken by the Micromax Unite Cricket Anthem 2015.
As per the report, the list suggests that users love content that is built around things that they are passionate about, in this case cricket.
“As a marketer, when these big sporting moments occur, one wants to be there for people, helping them have the time of their lives before, during and after the game — not just waiting for a break in play to get a word in,” states the YouTube India report.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
