GECs
StarOne launches ‘Happy Go Lucky’ on 21 January
MUMBAI: Come 21 January and StarOne unveils yet another adolescent show titled Happy Go Lucky. The show aims to delve into the minds of two teenagers- Happy and Lucky. Produced by Alliance Media and Entertainment and directed by Ayesha Sood and Nitya Mehra the show will air every Friday at 7.30 pm.
Happy and Lucky, the two teenagers feel blessed to have crossed the stage of childhood and detest the phase of adulthood. With each passing day they discover, that they have been handed down a world corrupted by such loathsome agents as teachers, rules, laws and girls. They strive to make this world a better place to live… but in their own rights.
Happy and Lucky are best friends and venture into loads of pranks leading to a lot of trouble, yet they manage to come out clean every time. Lucky is the thinker and more intellectual of the two, and Happy simply enjoys life.
Speaking on the launch of Happy Go Lucky Star India EVP content Deepak Segal said, “A reflection of the attitudes, aspirations and dilemmas of present day teenage boys, the show revolves around two teenagers, Happy and Lucky who hail from different backgrounds but become best of friends while passing through various twists and turns in their lives. The launch of this show is a step further in providing wholesome entertainment to the teeny boppers of today who form an integral part of Star One’s audience.”
Lucky is quiet and reclusive and doesn’t have too many friends. While, Happy is very popular in his school. Lucky quite likes the fact that he has a popular friend, not realising that Happy in his own way admires Lucky. Happy is largely influenced by popular culture; Will Smith, Emenem et al and Lucky often mocks at his dress sense and his use of hip-hop slang. They both fulfill a unique need in each other despite being different.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
