GECs
Star Utsav returns with a bang and 111 million hearts in just 11 days
MUMBAI: Star Utsav has pulled off a prime-time power move, clocking a staggering 111 million viewers in just 11 days of its 1 April 2025 return to Free Dish, reclaiming its spot as India’s No. 1 Free-to-Air (FTA) channel. The comeback couldn’t have been scripted better driven by its beloved lineup of shows including RadhaKrishn, Rabba Ve, Yeh Rishta Kya Kehlata Hai, and Ghum Hai Kisi Ke Pyaar Mein.
The channel now proudly wears the crown of the top FTA network and sits as the 4th biggest channel overall in Hindi Speaking Markets (HSM) combining both Pay and FTA viewership across urban and rural audiences.
“We are humbled by the overwhelming response received for Star Utsav. With our strong portfolio of professionally generated and brand-safe content, we are proud to bring families together through inspiring and entertaining stories. We are committed todelivering the best of entertainment to our audiences and look forward to continuing this incredible journey on DD Free Dish with even more compelling content and meaningful connections,” said a Star Utsav spokesperson.
Star Utsav’s magic lies in its diverse mix from sweeping mythological epics to modern dramas, all deeply rooted in Indian ethos. These stories have once again proved their universal appeal, cutting across regions and age groups.
As part of the JioStar family, Star Utsav continues to blend nostalgia and novelty reinforcing its treasured place in living rooms across the country. With storytelling that strikes an emotional chord, the channel’s FTA resurgence is not just a ratings win, it’s a cultural encore.
Looks like India’s favourite Utsav is back, and this time, it’s festival season all year round.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
