News Broadcasting
Star TV network pays tribute to distribution affiliates on World TV Day
Mumbai: Star TV network has launched a campaign on World TV Day exemplifying the role played by the country’s DTH and cable operators in enhancing the consumer’s TV viewing experience. The campaign called #StarKaNaman portrays distribution affiliates as the consumer’s extended family and it will be aired on Star India network channels on 19-21 November in seven languages.
The brand film showcases the value that the DTH and cable fraternity adds through their deep-rooted understanding of the consumer. It opens with a customer entering an operator’s office to purchase a yearlong TV subscription for his family as he would be away for a whole year. The customer is totally surprised and touched by the operator’s understanding of what his entire family watches and the reassurance the operator provides to not worry about the TV channel package recharge when he is away.
https://www.facebook.com/StarTVNetworkIndia/videos/857706938240176/
“We at the Star India network are grateful to our DTH and cable affiliates whose special bond with the consumers, much like an extended family, has elevated the TV viewing experience for millions of homes and also helped us connect better with them through our content,” said Star and Disney India president – TV distribution for India and international Gurjeev Singh Kapoor. “#StarKaNaman is our gesture to appreciate and celebrate this spirit that makes television the go-to platform for family entertainment in India.”
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.
