News Broadcasting
Star TV looks for the right tempo with Channel V
The Star TV India management is confident that its music-channel-turned-youth-channel-turned music channel Channel V is going to hit the right rhythm now that it is 87.5 per cent under its control. The channel is currently doing a music road show in Delhi.
The Star TV India management has brought the channel under its management and senior managers of Channel V have been relocated to Star’s India hq in Mumbai, while others were let go of earlier this year. Star TV India programming head Sameer Nair says the focus is going to go back to basics: music.
The channel is keen to flog select music lables on its service on a revenue sharing kind of basis. It is also going o revive its road shows in a big way, apart from its music awards show by next year. The Channel V revival gameplan includes leveraging the Internet by conducting online promotions and linking the channel programming and offline events through its website www.vindia.com.
Star TV marketing and ad sales head Raj Nayak say that Channel V will be packaged and sold along with the other Star properties such as Star Plus, Star World, Star News, etc. He expects this tack to work in the channel’s favour and is confident enough of targeting a 40 per cent increase in ad revenues in 2000-2001.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
