GECs
Star Plus uses Periscope to reach out to viewers on Twitter
MUMBAI: Hindi general entertainment channels (GEC) have realized the importance of digital. In keeping with this, Star Plus, last week drove conversations on Twitter, by making use of Periscope, a live video streaming platform.
In a first of its kind, the channel used the technology to promote the finalists of Nach Baliye 7 and also to popularize the title track ‘Mere Nishan’ of recently launched fiction show Badtameez Dil.
In the week leading up to the grand finale of the dance reality show, Nach Baliye 7, all the finalist jodis of the show engaged in a conversation on Periscope. They answered questions from the fans live and promoted their respective voting numbers.
In a bid to promote the launch of Badtameez Dil, Star Plus used the Periscope tool to ask users their favourite lines from the title track, ‘Mere Nishan.’ To cap off a new experience, singer Darshan sang those particular lines live for them on Periscope.
“By using Periscope in such an interactive and real time manner, Star Plus has shown they truly understand the potential of the live streaming platform. We believe that such partners will help us also expand the possibilities. We would really like to appreciate the foresight behind including Periscope in two popular shows like Nach Baliye and Badtameez Dil, and we hope to see many such engagements, which truly enhance the experience for the viewers,” said a Twitter India representative.
Star Plus has constantly set newer trends in the social media space whether it was the use of Twitter’s Flock to Unlock tool for the Satyamev Jayate promo, or the use of Periscope for real time interaction with the audience.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
