GECs
Star Plus leads GEC urban in BARC week 47
MUMBAI: Star Plus climbed to the third position from sixth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 47 of 2018. Star Utsav and Sony Pal interchanged their second and third positions as compared to the previous week in the rural market. Star Plus emerged as the leader this week by pushing down Sony Entertainment Television to second position in the urban market.
Hindi GEC (U+R)
Zee Anmol and Star Bharat retained their first and second positions with 839585 impressions ‘000s and 759104 impressions ‘000s respectively. Star Plus climbed to the third position from sixth position as compared to the previous week with 707398 impressions ‘000s. Star Utsav jumped to fourth position from third position with 706312 impressions ‘000s. Zee TV retained its fifth position with 686850 impressions ‘000s.
Sony Pal, Colors, Sony Entertainment Television, Dangal TV and Sony Sab stood at sixth, seventh, eighth, ninth and tenth positions respectively with 600897 impressions ‘000s, 600118 impressions ‘000s, 594133 impressions ‘000s, 445579 impressions ‘000s and 431762 impressions ‘000s respectively.
Hindi Rural GEC
Zee Anmol retained its first position with 684717 impressions ‘000s. Star Utsav and Sony Pal interchanged their second and third positions as compared to the previous week with 491473 impressions ‘000s and 428004 impressions ‘000s respectively.
Star Bharat, Dangal TV, Rishtey, Zee TV, Big Magic, Star Plus and Colors continued to be on fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 386806 impressions ‘000s, 349965 impressions ‘000s, 274430 impressions ‘000s, 267118 impressions ‘000s, 246805 impressions ‘000s, 211446 impressions ‘000s and 188088 impressions ‘000s.
Hindi Urban GEC
Star Plus emerged as the leader this week by pushing down Sony Entertainment Television to second position with 495952 impressions ‘000s and 446561 impressions ‘000s respectively. Zee TV and Colors stood at third and fourth positions respectively with 419733 impressions ‘000s and 412030 impressions ‘000s.
Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 372298 impressions ‘000s, 315458 impressions ‘000s, 214839 impressions ‘000s, 172893 impressions ‘000s, 154868 impressions ‘000s and 114770 impressions ‘000s.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
