GECs
Star Plus deploys YouTube 360 for ‘Dance+’ immersive campaign
MUMBAI: Keeping true to its promise of innovation, leader in the Hindi general entertainment channel (GEC) space, Star Plus launched its new show Dance+ with a difference. As part of the launch campaign, the channel gave viewers an immersive experience into the Dance+ stage and performances using the YouTube 360 feature.
YouTube 360 serves up videos that give you a complete 360 view of the content simply by moving and rotating the device on which the video is being viewed.
With this, Star Plus has become the first brand in India to have used the YouTube 360 feature to showcase video content to connect with its audience. The one minute long video showcased some of the Dance+ performances in 360 giving viewers a chance to see the entire set, stage, audiences and super judge Remo D’Souza by a simple rotation of their mobile device. The video garnered more than half a million views within a few hours of launch prompting viewers to actively share it on social media.
The Dance+ 360 video also featured on YouTube’s 360° global channel for the most popular and compelling virtual reality videos among the likes of Star Wars and Nike.
A Star spokesperson said, “At Star Plus, we take pride in being ahead of the curve in all our marketing endeavours. We felt this was a great innovation in the digital space and wanted to be the first to use this to bring alive the superlative experience of Dance + for our viewers.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
