GECs
Star Plus bags ‘Main Hoon Na’ telecast rights
MUMBAI: Star Plus has acquired the worldwide telecast rights for blockbuster movie Main Hoon Na, even as Sony has run away with the two biggest hits of the year, Kal Ho Na Ho and Koi Mil Gaya.
Zee, which had bagged the hit movie Munnabhai MBBS was tipped to bag Shahrukh Khan’s big budget Main Hoon Na. Incidentally, Zee has rights to the other movies from Khan’s production house like Chalte Chalte and Phir Bhi Dil Hai Hindustani.
Although the channel officials are tight-lipped, industry sources say Star bagged the movie rights for a sum of Rs 60-70 million.
Speaking to indiantelevision.com, Star India vice president content and communications Deepak Segal confirmed the rights were with Star, but refrained from specifying how much was paid for it.
Star Plus will slot the movie as part of its new year bonanza, a company source said. The movie, however, will be premiering in the UK as a part of the channel’s Christmas special.
Star Plus’ has never been looked at as ‘blockbuster channel’ but the channel has sporadically premiered movies that have worked well for the channel. The channel is also known to weave unique promotion campaigns and contest.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
