GECs
Star One’s ‘Idea Ek Se Badhkar Ek’ to premiere on 30 December
MUMBAI: After announcing the launch of Antakshri, Star One now is all set to launch Idea Ek Se Badhkar Ek a countdown show premiering on 30 December at 8 pm and would be hosted by Manoj Bohra and Tina Parakh.
The countdown show includes categories ranging from Top 10 Action Heroes, Top 10 Love Triangles to Top 10 Sizzling Singles amongst many others.
Star India president advertising sales and distribution Paritosh Joshi said, “Idea Ek Se Badhkar Ek is a unique advertising funded programme and is all set to add excitement to Saturday night viewing on Star One. With young hosts, Tina and Manoj, there will be a great amount of interactivity in every episode and viewers will get to win prizes as well. We are thrilled to be associated with a young brand like Idea and hope to reach out to our audiences.”
IDEA CMO Pradeep Shrivastava said, “We are delighted to be associated with a youth and extremely entertaining Hindi channel like Star One. At Idea, we have always looked at opportunities to connect with our consumers, one-on-one. Our products target the youth and synergises with Star One as it is the fastest growing channel today. We look forward to reaching out to our young consumers with this new show with a twist.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
