GECs
Star One claims good show by ‘Nach Baliye’ in the launch week
MUMBAI: Star One has claimed that, its brand new show Nach Baliye stuck gold in the opening week itself. Quoting Tam numbers, the channel says, the reality dance show launched on 11 October, scored 4.8 TVR to clinch a place in the top 50 club (Tam CS, 4yrs+, HSM).
A market-wise ratings offered by Tam shows that Rajastan has recorded 0.1 million plus viership, clocking the highest
ratings of 12.9 per cent. Following Rajasthan are Mumbai (8.7 TVR), Madhya Pradesh 1 million+ (7.7 per cent) and Delhi (7.4 per cent). Gujarat, Maharashtra and HSM 1million+ recorded 6.2 TVRs each.
As per the Tam data, the 35+ years age group delivered 33 per cent of the viewership, while 15-24 years age group was just a whisker away with 32 per cent.
Sector-wise, SEC A recorded the highest ratings of 36 per cent, followed by SEC B’s 26 per cent. The female segment recorded 60 per cent of the viewership.
Star One quotes Tam data for CS, Sec ABC, 4yrs+, HSM 1M+ FOR 13 October (Thursday) episode to claim that the channel grabbed 61 per cent of channel share ahead of Sony’s 27 per cent and Zee’s 12 per cent. Looking at the all day relative share, Nach Baliye helped Star One record its best ever score of 27 per cent.
Nach Baliye, the big ticket reality talent hunt property has 10 real-life television celebrity couples fighting it out in the dance floor to win the favour of the audiences as well as expert judges.
The half-hour show placed in the 9 pm slot runs Tuesday through Thursday. The episodes on Tuesdays and Wednesdays capture the reality aspects of the competition, while the Thursday episodes showcase the actual performances by celebrity couples.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
