News Broadcasting
Star News to air it’s new 3-minute signature tune on 8 June
MUMBAI: Star News, the 24-hour Hindi news channel, seems to be using every trick in the trade to ensure that it recreates the old magic associated with the brand.
The channel has created it’s newly composed signature tune Aapko Rakhe Aage. The complete three-minute version of the signature tune will air on the channel on Sunday, 8 June – every hour on Star News. According to a press release, the earlier 60-second promo has been converted to a three-minute version in an attempt to ensure that the song and visuals cater to a wider audience. The earlier promo had been airing on all the channels in the Star network.
The signature line conveys the following – the news values of Star News as a new channel that is broad based and covers the full spectrum from politics to business to crime and environment.
The channel claims a theme song of this kind is a first among news channels. It’s been shot at multiple locations all over Mumbai and Delhi with lyrics that give a young and urban feel, the release says.
STAR NEWS INCHING UP: CNBC India’s website moneycontrol.com reports that Star News is slowly inching back to its top slot after an eight-week period. The channel has improved its market share and is now positioned at number two, behind Aaj Tak.
The report says Star News has improved its market share, while market leader Aaj Tak’s English sibling Headlines Today hasn’t quite managed to draw in the eyeballs.
The report, which quotes TAM Media, says that the growth of the new news channels have come at the cost of Aaj Tak, which has slipped from a dominant 60 per cent channel share to just over 40 per cent. However, this is still twice that of Star news, which is placed at number two.
According to TAM, among Hindi news channels NDTV India, Sahara Samay, and the relaunched Star News together have a channel share of over 30 per cent. English channels like Headlines Today and NDTV 24×7 have a channel share of less than five per cent.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
