News Broadcasting
Star News’ launches ‘Khaas baat, Khas contest’ for Diwali
MUMBAI: May be the message that they want to send across it that watching news is rewarding and how. Star News has announced Khaas Baat, Khaas Contes. The grand price for the winner of this contest would be a trip to the exotic travel destinations in Europe including Switzerland.
The interested participants have to simply watch Khaas Baat, on Star News prime time special, at 9:30 pm from Monday, 15 November to Friday 19 November and answer the five questions that will be asked over the five episodes. The final question will be asked on the Friday episode of Khaas Baat, which will also feature a special show on Switzerland, says a company release.
The Khaas Baat, Khaas Contest, claims the release, is simple and affords the viewer an ample chance to apply his mind at winning.
One lucky winner will win a six nights and seven day trip for two to Switzerland. The prize includes a first-class Swiss Rail pass for eight days and two mountain excursions in Switzerland, courtesy Switzerland Tourism and Swiss International Air Lines.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
