GECs
Star India to launch 4 new channels, rebrand Movies OK
MUMBAI: Star India will launch four new channels Vijay Music, Star Movies Select, Star Sports 3 HD, and Disney Channel HD. It is also rebranding Movies OK as Star Gold 2.
Except for Disney Channel HD, all the other four channels will launch/rebrand on 1 February 2020. Meanwhile, the Disney Channel HD to be rolled-out from 1 March 2020.
A new entrant in Tamil music section, Vijay Music is priced at Re 1 per month and to compete with other channels the same segment such as Raj Television Network’s Raj Musix, Sun Network’s Sun Music, Jaya TV Network’s Jaya MAX.
The broadcaster has decided to add Star Movies Select to cater the audiences in standard definition (SD) category as premiere movies channel, in addition to Star Movies Select HD (high definition).
To give larger-than-life experience to customers, the broadcaster to start Star Sports 3 HD at a price of Rs 5 per month, in addition to existing Star Sports 3 in the SD category. Meanwhile, it is also to come up with second HD kids’ channel, Disney Channel HD that will cost around Rs 10 per month.
With the rebranding on Movies OK to Star Gold 2, the broadcaster will end the ‘OK’ branding as earlier it had also renamed the Life OK channel to Star Bharat. Star Gold 2’s SD version will cost Rs 2 per month, while for its HD variant customer to spend Rs 5 per month.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
