GECs
Star hopes to trample competition with Hindi dinosaurs
MUMBAI: Now watch dinosaurs roar in Hindi. Star Plus will air the dubbed version of Jurassic Park on 27 April at 7 pm.
Through the film the broadcaster ran circles around the competition last year. The film garnered a TVR of 3.75. The sequel The Lost World also fared well with a TVR of 3.73.
This marks the first time a Steven Spielberg film is being premiered in Hindi. This is holiday season and the channel is no doubt looking to maintain its stranglehold over the children’s segment. Emediaplan Plan put out TAM data for the top 25 children’s programmes for the week starting 30 March for all cable and satellite homes 4+.
Star Plus took the top 13 slots courtesy Shakalaka Boom Boom and Son Pari. . Even more revealing is the fact that Cartoon Network does not find a place.
Coming back, the promotional activity centres around ads in the major print publications. There will also be spots on the broadcaster’s FM station Radio City. Local cable networks such as INMumbai have also been roped in. As far as dubbing, the two sequels of Jurassic Park were concerned a Star spokesperson said that at present they were only focussing on the original.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
