Movie Channels
Star Gold’s high profile movie acquisitions for 2014
MUMBAI: The Star network continues on its path to keep pushing the envelope in terms of providing some of the best content to its viewers.
Star Gold, the Hindi movie channel, is all set with a smashing blockbuster television premieres line-up for 2014. The network has announced its acquisition of a fresh movie library as part of its extensive plans for 2014 in the Hindi movies genre. The new acquisition comprises of 18 highly anticipated Bollywood films of the year including films of leading superstars such as Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan.
Announcing the network’s movie acquisition plans for the year, Star Gold and Movies OK EVP Hemal Jhaveri said: “We have consistently received a phenomenal response for the big ticket premieres on our network. Apart from entertaining the audiences, movie premieres also prove to be an extremely successful platform from the advertisers’ standpoint. Hence, it proves to be a win-win situation for all stakeholders. For 2014, we have targeted a diverse content line up acquiring films across different genres. Our strategy has always been to simply offer our viewers’ content they want to watch, rather than what we want them to watch.”
Touted to be the first hit of 2014, Yaariyan shall kick start the movie premieres for the year across the network. This shall be followed by Salman Khan’s Jai Ho, the first Rs 100 crore grossing film of the year. The other acquired films of 2014 include Gang of Ghosts, Traffic, Sonali Cable, O Teri, Bhaag Johnny and Hawaa Hawaai. The newly acquired movies are bought for a period of 10 years with exclusive telecast rights.
In early 2013, Star India had signed an exclusive television broadcast rights deal with superstars Salman Khan and Ajay Devgn for their films till 2017. In addition to this, the network has signed a deal for other exciting movies for its 2014 movies line up. Some of the high profile premieres slated for the year include: Jai Ho, Kick, Bombay Velvet, Bang Bang, Roy, Action Jackson, Singham 2, Hamshakals, Bobby Jasoos and Creature.
In 2012, the network had acquired over 500 films from the Viacom 18 group followed by the deal with superstars Salman Khan and Ajay Devgn in early 2013. Star India has successfully premiered the maximum number of Rs 100 crore Bollywood films, including blockbusters such as Singham, Bodyguard, Ra.One, Housefull 2, Bol Bachchan, Son of Sardaar, Dabangg 2 and Bhaag Milkha Bhaag.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
