Movie Channels
Star gives a sneak preview of its Oscar plans
MUMBAI: Star Movies seems to have stolen a march over chief rival HBO in its bid to generate some Oscar buzz. Though the awards are a while away (25 March to be exact), the promo campaign has already begun.
The move has added import considering that HBO is planning a big Oscar blitz of its own. Of course Star Movies has the rights to the “Big One” – exclusive live relay of the awards ceremony.
In a move clearly aimed at attracting advertising, as well as generating media awareness for the event the channel has started sending boxes to media and advertising outlets which convey the impression that a replica of the statuette is contained within. The taglines being “Only one movie channel has it live!” and “Will your brand be there?”
The 74th Annual Academy Awards will be shown live on 25 March at 6:30 am with a repeat at 9:30 pm. Whoopi Goldberg, an Oscar winner herself for ‘Ghost’, will be the MC. The nominations will be shown live on 12 February at 7 pm with a repeat on 16 Feb at 5:30 pm. For India, the focal point of interest will be whether ‘Lagaan’ gets a look-in the Foreign Language category.
In the build-up to awards night, from 1-24 March the channel will showcase films that have won or have been nominated for the awards in previous years. These include Philadelphia which gave Tom Hanks his first Oscar, Thelma & Louise with Geena Davis and Susan Sarandon, American Beauty which won the best picture Oscar a couple of years ago and the Tom Cuise starrer Jerry Maguire.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
