News Broadcasting
Star claims excellent response for ‘Kamzor Kadii Kaun’
Gameshow Kaun Banega Crorepati may be singing its swan song tonight but Star Plus has been making sure that the grass does not grow beneath its feet in the 9-10pm slot.
The channel claims that the debut of the new gameshow hosted by actress Neena Gupta Kamzor Kadii Kaun has beaten Sony’s Kkusum and Kutumb hands down in the rating’s sweepstakes.
On Christmas day at 9pm KKK drew TAM ratings of 6.3 across 9 cities. Also the shows share and TVR have meant that the previous six weeks average on Tuesday’s has doubled. As far as share is concerned it is a normal 10.7 per cent. With the show it shoots up to 21 per cent. The TVR with KKK is 6.2. Take it away and the figure is exactly half. The six weeks average audience goes up from 1.1 million to 2.1 million. KKK ranked 11th was the third most popular program on 25 December, a company release says. Kyunki Saas…. and Kahani Ghar Ghar Kii took the top two spots.
Star also claims that for the week 23-29 December 2001 it had 40 programmes in the top 50 while no competitor featured in the top 16.
Coming back to KKK, the question that remains is whether the show can sustain these figures. It will take a ratings figures from a few more episodes to provide one with a better idea of whether the show, which is the Indian avatar of BBC’s The Weakest Link has clicked with the Indian junta or not. But the start has certainly been encouraging.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
