GECs
Star applies for DTH licence? Altaf Ali Mohammed says no
The past few weeks have witnessed some hectic lobbying for easing up of the bug bear clauses as far as DTH regulations are concerned. Star TV Asia chairman James Murdoch, and News Corp chairman Rupert Murdoch have made whistlestop visits to India for meetings with information and broadcasting minister Sushma Swaraj. Murdoch Jr in fact in a public address at Ficci Frames blasted any move to legislate conditional access, and privately made a pitch for DTH with Swaraj.
At around the same time there was also the buzz that Zee TV was considering a joint DTH venture with AOL Time Warner, which was denied later by both its Turner India boss Anshuman Mishra and Zee Group chairman Subhash Chandra.
Now the unconfirmed news emanating from Delhi is that Star India has applied for a DTH licence (or is seeking to do so in the very near future) through a company called Space TV. The fact that Star India is indeed thinking of such an initiative is an indicator that the government may be backtracking on its tough stance on quantum of foreign equity permitted, and cross media restrictions in DTH ventures. Star India was the first mover in DTH in India through ISkyB in 1997 but had its foray scuttled by a skittish government and rivals. The government issued a ban on distribution of Ku-band reception equipment and the regulations were eased up only a year and a half ago when it issued DTH guidelines which placed a cap on foreign equity and cross media equity of 20 per cent. No one applied for a licence, because TV companies and others found the DTH guidelines too draconian.
When contacted Star India denied that it had made any move in recent times on its part to apply for a DTH licence. Altaf Ali Mohammed, president digital platforms group, who oversees its DTH project and is currently operating out of Dubai, said: “We continue to explore the DTH option but we have made no firm decisions on that score.”
Market sources insist otherwise. “The reason Star wants to clam up on its decision is because it does not want a repeat of the ISkyB disaster of 1997,” says an industry observer.
Watch this space to find out more.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
