News Broadcasting
Star agrees to change StarOne logo
NEW DELHI / MUMBAI: The Delhi High Court has observed that Star India should change the logo of its new channel (launching 1 November) from “One” to “Star One”.
Star India has agreed to make the change from the present one (with a Star visual inside the alphabet ‘o’) to StarOne as suggested by the Delhi High Court. The HC, however, did not pass any injunction against the Rupert Murdoch company as regards the channel’s launch.
Sahara India Mass Communications had petitioned the High Court seeking to restrain Star from using the ‘One’ brand name as it had been registered and is used by Sahara for all its media and entertainment properties, including the Hindi entertainment channel.
The Delhi HC today said though Star can go ahead with its planned launch of the new channel from 1 November, in the initial period it would have to write the word ‘Star’ prominently before ‘One’ in the logo as also flash it thrice every hour to highlight the brand name as Star One.
Asked for comments on today’s developments, a Star spokesperson declined to say anything, indicating the case was still sub-judice.
Though Star India counsel Arun Jaitley sought three months time to complete the process of a change in the logo, in deference to the court’s suggestion, the final word on the transition period would be said on 1 November when another round of hearing is scheduled.
On 25 October, Sahara had moved the court seeking legal protection against Star using ‘One’ brand name for a new Hindi entertainment channel targeted at an upmarket audience.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
