Gaming
Stan teams up with Fancraze to revolutionise cricket fandom
MUMBAI: Gaming community startup Stan, backed by Nazara, has announced a strategic partnership with Fancraze, the creator of ICC Crictos Superteam. This collaboration will integrate Fancraze’s licensed digital collectibles from the International Cricket Council (ICC) with Stan’s interactive community-driven platform, offering cricket enthusiasts an innovative way to engage with the sport.
This first-of-its-kind alliance will provide fans with dynamic experiences, including live audio rooms, influencer-led communities, quests, and VIP events. By blending digital ownership with interactive social elements, the partnership aims to deepen fans’ connection to cricket through exclusive and immersive activities.
Stan founder & CEO Parth Chadha stated, “Cricket and gaming are more than just entertainment in India—they are a way of life. At Stan, we have built India’s largest online gaming community, and our collaboration with Fancraze will create an electrifying hub where users can play, compete, and celebrate cricket like never before. This will bring fans closer to the action, excitement, and rewards in an unprecedented way.”
Fancraze founder & CEO Anshum Bhambri added, “We are thrilled to join forces with Stan to introduce a fresh and innovative experience for our users. By merging digital ownership with social gamification, we are elevating fandom to new heights. This partnership is a significant step towards creating a more interactive and immersive space for cricket enthusiasts.”
This collaboration marks a new era in cricket fan engagement, leveraging technology to transform the way supporters connect with the game and its players.
Gaming
Interio by Godrej partners with FAU-G Bharat League 2.0 Finals
Furniture brand showcases ergonomic gaming chairs at major Mumbai esports event.
MUMBAI: Interio by Godrej has levelled up its game, this time by giving India’s competitive gamers a comfortable place to sit while they dominate the leaderboard. The leading furniture brand from Godrej Enterprises Group collaborated with Dot9 Games for the FAU-G Bharat League 2.0 Finals held in Mumbai. The offline tournament brought together over 100 competitive players for intense esports action.
As part of the partnership, Interio by Godrej showcased its specially designed ergonomic gaming chair, engineered to support long hours of gameplay with superior posture support, comfort, and overall wellbeing. Players got to experience the chairs first-hand during the high-intensity matches.
The event was graced by movie superstar and OG Khiladi Akshay Kumar, who felicitated the winners, adding star power and highlighting the growing mainstream appeal of esports in India.
Interio by Godrej head of marketing communications Reshu Saraf said the collaboration was driven by the evolving needs of India’s gaming community. “Players are investing significant time and skill into their setups. We wanted to show how thoughtful furniture design can enhance the overall gaming experience without compromising on comfort,” she noted.
Dot9 Games co-founder & CEO Deepak Ail added that comfort and physical wellbeing are becoming essential for sustained performance in competitive gaming. “Interio by Godrej’s gaming chairs added real value to the experience at the finals,” he said.
Beyond the event, Interio extended exclusive discounts on the gaming chairs to FAU-G players across its database to improve accessibility for the community.
This partnership reflects Interio by Godrej’s strategy to design products that respond to modern lifestyle shifts while strengthening its presence in India’s fast-growing esports ecosystem.
When gamers spend hours locked in battle, the right chair can mean the difference between victory and back pain. Interio by Godrej has clearly understood the assignment and delivered a comfortable win for players and the brand alike.
