iWorld
Sri Lanka Telecom partners with Hungama Digital, to launch OTT platform
MUMBAI: Sri Lanka Telecom (SLT) and its local partner Evoke International (Pvt) Limited has partnered with Hungama Digital Media Entertainment (Pvt) Limited. This partnership will provide SLT broadband customers with high quality video streaming, music downloads and gaming facilities, bringing a cinema experience like never before right into the home in Sri Lanka.
SLT broadband customers will be able to register for Hungama services by visiting www.sltfilmhall.lk. Upon registration, customers can download and view unlimited movie streaming, music streaming as well as gaming for a monthly subscription fee.
Hungama Digital Siddharth Roy said, “We are thrilled about this partnership with SLT the front runner of telecommunications and Evoke the market leader of the local content distribution in digital platforms. We are expecting to launch new entertainment products in Sri Lanka in the near future.”
The company will launch the first of its kind a streaming service via Sri Lanka’s OTT (Over-The-Top) platform to make entertainment options available online to Sri Lankans. Through this agreement, the customers in Sri Lanka can access a vast collection of new Hollywood, Bollywood, Tamil, Telugu and Sinhala movies, songs as well as video games at attractive prices. The value for the services accessed can be paid along with the customer’s telephone bill at the end of the month.
Commenting on this latest partnership, SLT group CEO Dileepa Wijesundera said, “Our customers are already experiencing world class personalized television entertainment through our PEO TV service. Through this important partnership with Hungama, we wish to add more value to our customers and provide them with high quality, world class entertainment content at their fingertips. We are certain that this will totally redefine their entertainment experience.”
The contract with Evoke International for content delivery will ensure that customers are provided access to a large database of the latest releases in songs as well as just premiered foreign and local movies with the highest quality ever experienced for video streaming and music downloading.
SLT Broadband customers will be offered online entertainment options with a subscription fee. The services will be expanded to Mobitel’s mobile customers and PEO TV customers by adding the feature to the PEO Set Top Box (STB) and thereafter, to all other internet users in Sri Lanka phase by phase.
Evoke International CEO Lahiru Wickramasinghe said, “We are excited to partner with Hungama India to provide this service to SLT, the ICT leader in Sri Lanka, as it will enable us to touch the lives of the people in Sri Lanka by providing Entertainment from across the globe to their fingertips.”
SLT also intends to allow its OTT entertainment service subscribers to access content on mobile devices through a mobile app.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
