iWorld
Spuul inks deal with MSM to stream shows from Sony and Sab
MUMBAI: Online streaming service for Indian TV & film content, Spuul has inked a partnership with Multi Screen Media (MSM) to stream their TV shows from the Sony stable on the digital platform in India.
Spuul users from India can now watch these shows on all second screen devices including mobile phones, tablets, web, smart TVs as well as stream to their TVs via Chromecast.
In the current partnership, audiences from India will benefit from Spuul’s download feature, which will also allow them to download the TV shows on their devices apart from streaming. The shows from Sony Entertainment Television and SAB TV, which will be available on Spuul are Adalat, CID, Maharana Pratap, Chidiya Ghar, Tarak Mehta Ka Oolta Chasma and Hum Hai Na. These shows can be viewed for free on Spuul.
Spuul CEO Subin Subaiah said, “India ranks fourth in world for content consumption. With 4G roll out, these numbers are expected to rise tremendously. Spuul data shows that about 80 per cent content is being consumed on mobile devices. Such partnerships reflect an increase in user figures and help us to provide content to our users on the go.”
MSM EVP and head – digital business Uday Sodhi added, “We’re delighted to partner with Spuul to widen our reach. The second screen is quickly becoming the primary screen and it’s important for us to ensure that our content is available to all audiences across platforms and this association will certainly go a long way in making that happen.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
