iWorld
SportsFix & Accedo tie up for live OTT sports feeds
MUMBAI: Accedo has tied up with SportsFix to deliver dedicated OTT sports live streaming service in the ASEAN region. SportsFix has also selected the Brightcove Live platform to deliver premier live and VOD local sports content across the region.
SportsFix, launched in Malaysia in August 2017, is ASEAN’s first OTT platform that delivers live and VOD sports content, with a focus on live streaming as a premium offering. The platform was conceptualised and launched to serve a large untapped niche segment of overseas foreign workers in the region.
SportsFix streams popular local, regional and international sports content on its platform and works closely with Telecommunication operators across the region to deliver the content directly to millions of mobile devices.
SportsFix CEO Carl Kirchhoff comented, “Accedo’s platform and excellent team helped us launch in record time with all Telcos in Malaysia and allows us to aggressively roll-out localised services in ASEAN in 2018. Accedo’s proven expertise in this region and agile development of a suite of customisable products were the main reason for choosing Accedo.”
Accedo CEO Michael Lantz added, “Sports entertainment is one of the key drivers for video services and innovation across the globe. The mix of live and VOD sports content from both regional and international matches are likely to prove extremely popular amongst consumers.”
SportsFix is currently available via mobile web and by Q1 2018 can be expected on iOS and Android, SportsFix is using Accedo One Inisght to analyse usage and engagement metrics across those platforms.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
