I&B Ministry
Spectrum auctions to be done in timely, fair & transparent way: Ravi Shankar Prasad
NEW DELHI: Communications and Information Technology Minister Ravi Shankar Prasad has assured the industry that the auction of spectrum in the future too would be conducted in a timely, fair and transparent manner.
The hallmark will be good governance and “the road map will be fully disclosed in advance so that industry can put its act together in a planned manner,” he said.
Inaugurating ‘Digital Bharat 2015,’ the first edition of FICCI’s platform for having transformative exchanges and deliberations, organized jointly with the Department of Telecommunications, Ministry of Communications & IT, Prasad said that the ‘Digital India’ programme was party-neutral, ideology-neutral and Centre-State-neutral. “It aims at bridging the urban-rural divide and is committed to ensure digital inclusion. I would like to see every mason and carpenter in the country using his smart phone to enhance his business and income,” he added.
The last spectrum auction, the biggest so far, that ended in March this year fetched about Rs 1.10 lakh crore to the government.
The Minister also launched the FICCI-EY report titled ‘Speeding Ahead on the Telecom and Digital Economy Highway.’
Telecom secretary Rakesh Garg said that the three ambitious and visionary programmes – Make in India, Digital India and Smart Cities – have opened up huge opportunities for the industry. The economy, he said, would stand to benefit immensely through higher productivity that the vast number of talented Indians will usher in.
He said that the government was committed to doing everything possible to make the environment conducive for industry and the consumer, the success of which will depend upon industry and government working together.
The Indian Express whole-time director and head, new media Anant Goenka pointed out that the importance of digital technology could be gleaned from the success stories of the young multi-billionaires who have used digital platforms innovatively. “The question that remains is how ‘Digital Bharat’ is achieved in a fair and sustainable way,” he said.
USIBC Digital Economy Industry Group chairman Joseph Alhadeff spoke of the need to achieve global standards in manufacturing and integration into the global supply chains. He also called for more enhanced cooperation amongst the stakeholders so that there was no duplication of effort.
FICCI president Jyotsna Suri, in her welcome address, said that it was encouraging that the Indian government is prioritizing technology as an enabler for the transformation and development of the country. “However, to reach the desired goals, it is extremely important to develop an environment, which nurtures Government-Industry dialogue and partnerships,” she emphasized and added, “We need to understand the nature of the opportunities being offered by the government programs like Digital India and Make in India and therefore FICCI has initiated the Digital Bharat series as a platform for having transformative exchanges and deliberations.”
FICCI communications and digital economy committee chairman Virat Bhatia, who moderated the inaugural session and delivered a vote of thanks, stated, “The digital revolution now stands at the cusp of a transformation, with the government having laid out its vision of a digitally enabled India over the last one year. The success of both “Digital India” and “Make in India”, will ride on the back of strong telecom ecosystem, digital infrastructure and industry’s link in the value chain. Some important issues on policy and regulatory front will need continued attention.”
EY global telecommunications leader Prashant Singhal presented the highlights and recommendations of the FICCI-EY report.
The key takeaways of the report are as follows:
·Recommends to bring handsets under provisions of “Goods of Special Importance” under the Central Excise Tax Act, 1956; thus, capping the maximum VAT levied by states at five per cent.
·Endorses a ten-year tax holiday on a block of 15 years on all profits and gains for manufacturing in the mobile phone industry.
·Endorses to incorporate the DoT guidelines on installation of mobile tower in the statutory framework and rules in line with the 53rd Parliamentary Committee report.
·Recommends to have minimum interest subsidy of five per cent on all fixed capital investments for entire Electronic System Design and Manufacturing sector in the lines of benefits given under Technology Upgradation Fund Scheme.
·Recommends to eliminate or reduce Universal Service Obligation Fund (USOF) to one – three per cent.
Commenting on these findings, Singhal said, “A favourable and stable regulatory environment, coupled with increased transparency, is critical for attracting investments to the sector. An empathetic perspective of challenges faced by service providers is also important for restoring its vitality. Our report highlights that the country will speed ahead on the Digital Highway only with the provision of a clear spectrum roadmap, reducing USOF levy, rationalizing taxes and providing a policy push to boost manufacturing ecosystem. The resultant benefits transcend sectors. Moreover, telecom should be considered a critical infrastructure sector and its financing needs should be addressed accordingly.”
I&B Ministry
Akashvani opens airwaves to creative talents with fresh programme proposals
India’s public broadcaster invites creators to pitch new audio content for 2026
NEW DELHI: India’s iconic public service broadcaster, Akashvani, is tuning into a new frequency of creativity. In a move to spruce up its audio offerings, Prasar Bharati has officially invited independent producers, production houses, and content creators to pitch fresh programme proposals for the national network.
The Notice Inviting Programme Proposals (NIPP) aims to diversify the broadcaster’s “programme bouquet” by sourcing high-quality, innovative audio content from external experts. Whether you are a storyteller or a music maestro, the airwaves are officially open for business.
Akashvani is looking for a variety of audio flavours to keep listeners hooked. The wish list includes:
Radio dramas and plays: Engaging series that bring stories to life.
Audio features: Documentaries and innovative audio formats.
Digital-first content: Podcasts and modern storytelling series.
Music and knowledge: Classical, folk, and light music, alongside quiz competitions.
The programmes, which can be in Hindi, English, or various regional languages , must be delivered in “bite-sized” episodes of either 14 or 28 minutes.
Creators can choose from three distinct partnership models:
Revenue sharing mode (RSM): A collaborative approach where production costs are borne by the creator, and advertising revenue is split. If the producer handles the marketing, they keep a 70% share; if Akashvani takes the lead, the producer receives 65%.
Sponsored mode: Perfect for those with their own brand backing. Producers pay a fee and receive free commercial time to promote their sponsors.
Gratis mode: For creators looking to reach a massive audience without financial exchange.
Don’t reach for the microphone just yet. All proposals will be grilled by an Evaluation Committee based on a strict 100 point scoring matrix. Judges will be looking at creative treatment, script quality, sound design, and the “commercial potential” of the idea. Only those scoring 75 marks or higher will make the cut.
Once an agreement is signed with the Prasar Bharati head of programme , successful applicants must maintain a healthy “episode bank” to ensure the show goes on without a hitch.
Hopefuls have until 31 May 2026 to submit their ideas. Proposals should be sent via email to the respective Nodal Office or Cluster Head. All content must strictly adhere to the AIR Broadcast Code and the Commercial Advertising Code of All India Radio.
This initiative marks a significant step for Prasar Bharati as it seeks to blend traditional broadcasting with modern, regional, and innovative audio trends. For those with a story to tell or a song to share, it is time to give the public a reason to listen.
