News Broadcasting
SPE forms digital policy group
CALIFORNIA: Sony Pictures Entertainment has formed the Digital Policy Group, a new corporate level organisation designed to address the challenges and opportunities arising with the digital distribution of entertainment product. Chief Administrative Officer and Executive VP of Sony Pictures Beth Berke will lead this new corporate organisation to facilitate SPE’s migration to a world of secure digital formats, delivery systems and networked devices.
The Digital Policy Group will develop and implement policies that promote the protection of SPE content in a digital world. It will review new technologies that secure digital recording and distribution; synchronise SPE divisions to ensure a consistent approach to digital formats and distribution; represent SPE’s position in cross-industry negotiations, legislative and regulatory matters, and other public forums; and partner with fellow Sony companies to advance the development and implementation of a secure digital infrastructure.
Sony aims at creating strategies that permit the maximum flexibility to the consumer electronics and computer industries, while at the same time providing the necessary protection to its content. The goal of the Digital Policy Group is to move forward with a triple win — for content, for hardware, and for viewers.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
