News Broadcasting
Sourabh Raaj Jain’s never-seen-before avatar on Zee News’ DNA New Avataar redefines the news media landscape
Mumbai: The news media landscape has been evolving constantly and has become increasingly evident. To further ensure an informative viewer experience, enhance credibility and audience trust, and promote a deeper understanding of complex issues, Zee News unveiled and announced the new avatar of Sourabh Raaj Jain, handing over the responsibility of becoming the voice of the common man, thus reassuring a transformative impact.
Zee News DNA New avatar is now LIVE on screen with Sourabh Raaj Jain being the new face of the flagship show, presenting customised news reports comprising of public interest stories. In the recent past, citizens have witnessed the appearance of Jain on the small screen and remember him for his impeccable act as Lord Krishna in Mahabharat. In his current avatar, his engagement will enable in breaking down complex news topics into easily simplified narratives. This approach will further allow viewers to have an in-depth understanding of the implications of news events and their relevance to their lives, encouraging greater civic awareness and engagement.
The viral teaser video released on social media, reveals four exclusive looks of Jain, thus allowing citizens witness a news show host who will be one among them, reassuring news is presented through an on-ground analytical lens. The widespread viewers of Zee News-DNA show will witness a revolutionised form of news presentation, to humanise stories in a way that traditional news anchors might find challenging. By adding a touch of compassion and sensitivity to their reporting, DNA show, it will also remind viewers that behind every headline are real people with real feelings and struggles.
Jain is been seen presenting the first episode of DNA New Avataar.
Emphasizing the brand philosophy and modern approach, Zee Media Corp Ltd. CEO Abhay Ojha said, “News credibility is an essential part of journalism as well as a primary element to ensure consistent engagement of target audience. This makes it all the more important to ensure news analyses is presented on a timely basis by individuals who have won the trust of the common man through their incredible work. Sourabh Raaj Jain is one such perfect example and we consider him as the perfect fit for DNA New Avaatar- A common man presenting a common man show.”
Jain added further, “It is, indeed a great moment of pride to be associated with The DNA. All my apprehensions were cleared once I understood what DNA stands for and how well-researched data reaches the audience. I am blessed to be a host of this magnificent show and look forward to change the perception about the media, by ensuring impactful news narratives and being enabler of change at large.”
His informative explainer videos of Mahabharat trends across social media. Other notable television shows to his credit include Kasamh Se, Uttaran, Chandragupta Maurya and Patiala Babes. Jain has participated in the reality shows Nach Baliye 9 (2019) and Khatron Ke Khiladi 11.
News Broadcasting
Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
