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Sound of Time Technology set to revolutionise editing
Sound of Time, and Michael Neuman, director of Research Studios in San Francisco, have announced the introduction of The Sound of Time. It is a new editing technology linking sound and motion. Brand Jordan will be the first company to use it. The purpose will be the creation and production of commercials for the Jordan runner campaign. Brand Jordan is a division of sports good giant Nike.
The Sound of Time is multimedia system which automatically synchronises moving image with sound. So an infinite number of variations in motion, sound can be created. The concept of editing has been redefined as unrelated audio and visual tracks. can automatically be synchronised. The Sound of Time, using its proprietary Itchy technology gives one options for altering motion pictures with sound and vice versa. The Sound of Time has developed a way of fundamentally connecting audio and visual content for direct communication.
The Jordan ads will implement The Sound of Time creative system to develop a distinctive visual design unlike anything previously seen. Award winning director Brian Beletic will be working with Sound of Time inventors Michael Neuman and Michael Grey to create and produce the ads. Research Studios of San Francisco will do the titles and post-production, for the Jordan spots. It is a global studio providing award-winning and innovative creative visual systems for corporate clients including: Macromedia, The Guardian. Films it has been involved in include the Tom Cruise starrer ‘Mission Impossible’ and Oscar nominee ‘The Insider’.
The new technology will be useful for anyone involved in creating multimedia products be it film, commercials, music videos or even home movies. Conventional editing or creative development software available does not allow you to edit multimedia automatically. The Sound of Time considerably reduces time taken to create multimedia works.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
