iWorld
Soulcial strategy! Florasoul hands digital glow-up to Team Pumpkin
MUMBAI: In the world of skincare, Florasoul is all about the soul and now it’s ready to bring that essence online with a touch of mindful marketing. The luxury Ayurvedic skincare brand has handed over its social media mandate to integrated marketing agency Team Pumpkin, aiming to craft a digital presence that soothes, nourishes, and scrolls well.
Rooted in ancient Ayurvedic wisdom but attuned to modern wellness sensibilities, Florasoul is looking to establish itself as more than just a beauty label. It’s positioning itself as a lifestyle philosophy, one where skincare is less routine and more ritual. With Team Pumpkin’s Bangalore office now taking the lead, the brand is looking to translate this quiet confidence into a scroll-stopping social experience.
“At FloraSoul, our essence lies in soulful beauty, where purity, purpose, and presence meet. We needed a digital partner that could capture this essence without noise. Team Pumpkin’s thoughtful approach and creative strength felt aligned from the start,” says Florasoul founder Garima Ahuja.
From curating serene content to scripting campaigns steeped in Ayurvedic calm, the agency’s mandate covers the entire digital ecosystem storytelling, strategy, and community building included. For Team Pumpkin, it’s a unique opportunity to flex its creative muscles in a space that demands sensitivity over sizzle.
Team Pumpkin co-founder Swati Nathani added, “FloraSoul isn’t just a skincare brand. It’s about making a conscious lifestyle choice for a soulful experience. The opportunity to shape a digital narrative rooted in Ayurveda, yet relevant to today’s audience, is incredibly exciting for us.”
Together, the two teams hope to create a content presence as nourishing as the products themselves, a feed that doesn’t just look pretty but feels like a deep breath.
In a digital space cluttered with claims and chaos, FloraSoul’s quiet luxury is set to stand out not by shouting louder, but by whispering wisdom in every post. And with Team Pumpkin in the mix, this might just be the beginning of a beautifully balanced online journey.
iWorld
Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.
