Documentary
Soudah Development & Warner Bros Discovery International sign partnership to promote Soudah Peaks’ rich heritage
Mumbai: Soudah Development and Warner Bros. Discovery International signed a one-year partnership agreement to promote and celebrate the distinctive nature, culture, and heritage of Soudah and parts of Rijal Almaa, a region situated in southwest Saudi Arabia. This collaboration will focus on raising awareness of Soudah Peaks – an upcoming luxury mountain tourism destination set 3,015 meters above sea level, on the highest peak in Saudi Arabia – and showcase its unparalleled beauty and diversity to a global audience.
The partnership agreement entails the production of three short-form documentaries that will highlight Soudah’s natural landscapes, cultural heritage, ancestral traditions, architectural aesthetics, local community and its wide range of unparalleled offerings including historical sites and monuments.
These short forms will be airing this summer across Europe, US, Middle East, Africa, and India on WBD’s TV channels Discovery Channel, Travel Channel and Eurosport 1 and 2. Additionally, the short forms will air on digital across Discovery Youtube channel, on VOX MEDIA’s social networks and Discovery Channel Weibo in China.
Soudah Development CEO Eng Saleh Aloraini commented on the partnership: “We are delighted to join forces with Warner Bros. Discovery to unveil the exceptional beauty and cultural significance of the Soudah region, along with the Saudi Arabia, on a global scale. This collaboration marks a pivotal step in our endeavor to position Soudah as a unique luxury mountain tourism destination, and we are confident that it will captivate travelers from around the world.”
The Soudah region is home to a variety of fauna and flora, varied topography, and unique agricultural practices such as beekeeping, all of which will be highlighted in the content produced.
Warner Bros Discovery, sports & lifestyle international brand partnerships head Mike Rich said: “Partnering with Soudah Development presents an exciting opportunity for us to showcase the unique appeal of the Soudah region through our influential media platforms. We are thrilled to bring captivating stories of Soudah’s natural wonders and cultural heritage to our viewers. We eagerly anticipate a successful collaboration ahead.”
Documentary
Discovery Channel premieres Unani Ki Kahaani on World Unani Day
Actor Jim Sarbh narrates a journey through Unani medicine, history, and modern wellness
MUMBAI: In celebration of World Unani Day, Discovery Channel has premiered Unani Ki Kahaani, a captivating new documentary narrated by actor Jim Sarbh. The film explores Unani medicine not just as an ancient tradition but as a philosophy of health that remains relevant in today’s world of lifestyle disorders and chronic illnesses.
Produced in collaboration with Hamdard Laboratories, the documentary traces Unani medicine from its roots in ancient Greece to its flourishing practice in India. Along the way, it asks a simple yet profound question: what does it really mean to be healthy? And why do we often treat symptoms without curing the underlying problem?
At the heart of Unani medicine is the belief in balance, between body, mind, spirit, and environment. The documentary reflects on moments like the Covid-19 pandemic, when India turned to both modern medicine and its own centuries-old systems of preventive care.
Jim Sarbh’s narration gives the story a modern voice, guiding viewers through history, philosophy, and science with curiosity and clarity.
Hamdard Laboratories chairman and managing trustee Abdul Majeed said, “Unani Ki Kahaani invites viewers to see healing as more than symptom relief. It is about balance, prevention, and long-term wellbeing. Through Unani medicine, we aim to help everyone understand that true healing restores harmony.”
Commenting on his role, Jim Sarbh added, “Narrating Unani Ki Kahaani was a learning experience. I was struck by how this system connects history, culture, and the idea of living in balance.”
The film brings historical icons such as Hippocrates and Ibn Sina together with Indian pioneers including Hakim Ajmal Khan, Hafiz Abdul Majeed, and Hakeem Abdul Hameed, showing how Unani has evolved as a living, adaptive system shaped by multiple cultures.
Featuring insights from modern medicine, Ayurveda, Unani practitioners, academics, and public health experts, Unani Ki Kahaani bridges traditional knowledge with contemporary healthcare. Its aim is to make holistic healing approachable for everyone, especially younger audiences seeking deeper understanding in a fast-paced world.
